Studies have found that 18-24 year old’s look at their phones 74 times per day, 25-34 year old’s do it 50 times per day and 35-44 year old’s do it 35 times per day. We wake up each morning, reach under our pillow and check our phone before we even say “Guten Morgen” to our loved ones! Even when we don’t need to, we’ll take out our phone, unlock it and swipe from screen to screen, sometimes forgetting the app we wanted to use. We’re constantly glued to our smartphones. Right now as I type this, I’m looking around at my fellow London Underground commuters on my morning commute to the office and I feel like I’m in The Matrix. People May See Your Brand on Their Phone’s Home Screen 46 Times Per Day In 2014, reported earnings of $2.6 billion for that year. This increase in users took ’s annual earnings from $62 million in 2011 to a colossal $1.8 billion in 2013. Don’t believe me? Check this out… In 2012, released the Candy Crush Saga app and gained 30 million users. With 2.5 billion people (including you) actively downloading apps each month on their iPhones, iPads, Apple TV’s, Android devices and Kindle Fire tablets putting your product or service in front of so many new people will instantly increase its’ sales. More users equals more sales – a mind-bogglingly simple mathematic equation. Increase Sales of Your Product or Service You’re Giving Your Customers a Better Experience With Faster Load Timesġ. You’ll Instantly Stand Out From the Competition Easily Turn Your Existing Video Content Into Your Very Own TV Channel Evoke Longer Engagement Times With Your Content on Tablets Increase the E-Mail Subscribers on Your Mailing List Increase Visits to Your Website, Blog & Social Media Accounts Send Notifications Straight Into People’s Pockets You might not have known that you could even do such a thing and that’s fine, you know now! There are dozens of travel bloggers, destination marketers and hotels whose colourful content I can already imagine packaged up for these digital platforms ready for travel-lovers (like myself and Nat) to download and keep in their pockets until the end of time.īut, why should you care about turning your website or blog into an app and how will it benefit you? Based on my own personal experience of releasing apps on all of the platforms above, I’ve thought of 10 original, absolute no-brainer reasons why you should package up your existing website content for up to 2.5 billion people – and you’ll wonder why you didn’t do it sooner… I know a thing or two about websites, I know a thing or two about apps… I know a thing or ten about turning an existing website or blog into a Mobile, Tablet and Apple TV app. What I’ve never told you is that I’ve also created websites and apps for the UK Government, Sky TV, Cisco, JP Morgan, Barclays, BBC Worldwide, Channel 4 International, Betfair and more. If you follow Nat and I on Instagram or Facebook, you’ll know that we’ve released popular visual travel guide apps for Dubai, Rio de Janeiro and Paris. Today I want to talk about websites, blogs, apps and what I do for a living it’s what I’ve done professionally for the last 17 years. Today I’ve got my technology geek hat on and I’ve decided not to tell you a travel story for a change, so unfortunately I won’t be spilling anymore details about bikini-wearing Red Indians on motorbikes. Sorry guys and gals.
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